Learn by doing01
Practical over theoretical, in every class
Every session ends in action: a task, a presentation, a live project or a real customer conversation. You learn business by doing business, and HR by doing HR.
Admissions open · BYOB & Practical HRKozhikode · Est. 2021
The business schoolthat runs likea business.
Perpex Practical Business School is built inside a working consulting company. You don't study case studies here. You build businesses, run payrolls and close deals, mentored by the people who do it every day.
The manifesto
Rebuild Malabar.
- Startups founded by B-School graduates
- 20+
- Practical HR course graduates
- 50+
- Aspiring entrepreneurs reached via Founders Forums & the Greater Malabar Campaign
- 1500+
- Placements facilitated through the PerpeX hiring network
- 500+
- B2B clients handled
- 150+
Programs
Choose your path. Practice it for real.
Every PerpeX program shares one idea: learn by doing. Pick the outcome you want and we'll build the practice around it.
Why PerpeX
Not just another B-school. A launchpad for real-world work.
Thousands of graduates leave college with degrees but no direction. We exist for the doers who want to earn, build and grow through real experience.
Built by operators02
Born inside a working consulting company
PerpeX grew out of Perpex Insights, which has served 150+ businesses in sales, hiring and operations. The problems in our classrooms come from real clients.
CEO-validated03
Curriculum validated by 100+ CEOs
We spent two years working directly with businesses before launching our first course. Founders and CXOs shaped what we teach and still teach it.
Career outcomes04
Career support, not just a certificate
Résumé and LinkedIn building, mock interviews, internships with real client teams and placement assistance through PlaceX, Perpex's recruitment wing.
No exams05
Execution is the exam
No theory papers. You're evaluated on what you build, sell, process and present, and you graduate with a proof-of-work portfolio.
Community06
A founder network across Malabar
Weekly Founders Forums and Xpert Sessions put you in the same room as the people building the region's businesses.
The PerpeX method
Learn. Do. Review. Prove.
Our teaching strategy is borrowed from how real companies train people: small doses of theory, fast application, blunt feedback and visible results.
- 01
Learn
Short, sharp concept sessions from practitioners, never from a slide deck alone.
- 02
Do
Apply it the same week on a live project: your own venture, a real payroll run or a client brief.
- 03
Review
Get unfiltered feedback from mentors, faculty and peers. Iterate.
- 04
Prove
Every output goes into your proof-of-work portfolio and Career Credit Score.
Results
Proof of work, not promises.
Real people, real ventures, real careers.
BYOB alumni
Before: Lacked startup fundamentals like MVP and validation, faced repeated investor rejections, and struggled with pitching confidence.
Mastered a step-by-step roadmap to turn ideas into a revenue-generating business, secured professional investment and built a high-confidence network.
B-School alumni
Pivoted to co-found the hygiene startup Airova after connecting with mentors and building a high-trust professional network at PerpeX.
BYOB alumni
Mastered core business fundamentals and built a strong professional network, bridging theory and real-world practice.
B-School alumni
Through hands-on learning, real business cases and group projects, built an entrepreneurial mindset and practical skills in opportunity spotting, risk-taking, leadership and problem-solving.
Startups from PerpeX B-School
Founders & faculty
Taught by operators, not only academics.
Our founders bring 8–15 years each in sales, HR, finance and operations, and still run those functions for real clients.
Navas Shereef P V
Co-founder & CEO · Operations & HR Specialist
Operations and strategy expert and team-development specialist with 9+ years in organisational growth and talent management. Leads operational excellence and people-centric culture at Perpex.
Shahinsha Thasveer
Co-founder & Director · People & Curriculum Specialist
Curriculum architect and education innovator. Leads the B-School and PlaceX, designed curriculum for 550+ trainees and pioneered the execution-driven BXP model.
Muhammed Rafi
Co-founder & Director · Sales & Strategy Specialist
Sales-operations expert who has led 15,000+ cold-call campaigns and built sales systems with a 78% KPI clearance rate. Specialist in CRM and sales automation.
Mohammed Ashif
Co-founder & Strategic Advisor
Teacher, entrepreneur and finance specialist handling budgeting, forecasting and financial strategy at Perpex.
Guest mentors · Founders Forum & Xpert Sessions
Learn from the builders. And the breakers.
Founders ForumMohammed Jasir
Founder & CEO, Premier Carpets
Client DiariesSufail Sha
Founder, Ashcorp Technologies
What industry says
Trusted by the businesses we train for.
Feedback from clients of Perpex Insights, our parent company, whose sales, hiring and training work shapes what we teach.
The training completely changed how our team looks at sales. The confidence and clarity they gained made a visible difference.
The structured admissions and sales support system brought consistency to our enrollments, helping us manage high-demand periods efficiently.
Perpex sourced and onboarded four experienced English trainers for a work-from-office role within a strict one-month deadline.
Perpex bridged the talent gap for us by sourcing and screening specialised academic counsellors with elite communication and domain skills.
Excellent service and high professionalism. Perpex exceeded our expectations in both audit and training.
Exceptional audit, monitoring and training services.
Our mission
Malabar was once the heart of global trade. It can be again.
Build Malabar's greatest doers, one business at a time. We're building India's most powerful community of young entrepreneurs, from Kozhikode to the country and beyond.
Goal · 2028
Launch 100 startups by 2028
Goal · 2028
Grow Malabar startup participation by 25%
Partnerships & recognition
- Kerala Startup MissionEcosystem partner since 2023 · Registered on KSUM Kernel
- Startup IndiaRecognised startup
- LinkedIn RecruiterCertified talent sourcing (2024)
- RazorpayX PayrollOfficial partner · certified June 2025
- RegisterkaroIncorporation partner
- “Build something that doesn't need your resume.”
- “Start messy. Learn fast. Repeat until great.”
- “Ideas are common. Execution is rare.”
- “Diamonds are made under pressure, not in comfort zones.”
- “Your network is your net worth. Build both with intent.”
- “Everything you want is on the other side of fear.”
The Journal
Notes for builders.
Real talk
Questions, answered.
01What makes PerpeX a 'practical' business school?
We're built inside a working consulting company. Every class includes action (tasks, live projects, real customers), and you're evaluated on execution, not theory exams.
02Which program is right for me?
If you want to start a business, choose BYOB. If you want an HR career, choose the Practical HR Management Course. Not sure? Book a free counselling call and we'll help you decide.
03Where is PerpeX located?
4th Floor, Al Rahaba Arcade, Pushpa Junction, Chalappuram, Kozhikode, Kerala 673002. BYOB runs offline at the campus; the Practical HR course is 100% live online.
04Do you offer placement support?
Yes, placement assistance: résumé and LinkedIn building, mock interviews and referrals through PlaceX, Perpex's recruitment wing. We don't promise jobs; we build the proof that gets you hired.
05Can I pay in instalments?
Yes, flexible payment options are available for our programs. Our admissions team will share the plan during your call.
Free counselling call
Not sure which program fits?
Tell us a little about yourself. An admissions counsellor will call you within one working day.
Your story could be the next highlight.
Ready to make it real? Book a free counselling call and we'll help you pick the right program. It's a conversation, not an exam.